{"id":841,"date":"2022-10-24T18:15:22","date_gmt":"2022-10-24T16:15:22","guid":{"rendered":"https:\/\/owave.fr\/?page_id=841"},"modified":"2023-01-18T18:38:01","modified_gmt":"2023-01-18T16:38:01","slug":"web-traffic-analysis","status":"publish","type":"page","link":"https:\/\/owave.fr\/en\/web-traffic-analysis\/","title":{"rendered":"Web traffic analysis"},"content":{"rendered":"<div class=\"gb-container gb-container-2fcf1e9b alignfull\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-786b4b59\">\n<div class=\"gb-grid-column gb-grid-column-e526b0f2\"><div class=\"gb-container gb-container-e526b0f2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2adcd5b1\"><div class=\"gb-inside-container\"><\/div><\/div>\n\n<div class=\"gb-container gb-container-ccc52966\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-ab5e795e animated bounceIn\"><span class=\"gb-icon\"><svg viewBox=\"0 0 15 15\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 1A1.5 1.5 0 0 0 1 2.5V10a4 4 0 0 0 4 4v-1a3 3 0 0 1-3-3V7h3.5A1.5 1.5 0 0 0 7 5.5v-3A1.5 1.5 0 0 0 5.5 1h-3ZM9.5 1A1.5 1.5 0 0 0 8 2.5V10a4 4 0 0 0 4 4v-1a3 3 0 0 1-3-3V7h3.5A1.5 1.5 0 0 0 14 5.5v-3A1.5 1.5 0 0 0 12.5 1h-3Z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">WEB ANALYTICS MEASURE WHAT HAPPENS AT EACH STEP OF A CUSTOMER JOURNEY !<\/span><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-45d2d773\"><div class=\"gb-container gb-container-45d2d773 animated fadeIn\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-fd0beabf\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Web traffic analysis<\/span><\/h2>\n\n\n\n<p>You need to measure your web presence to see how successful you are at achieving the goals you planned to achieve. Web traffic analysis tools can help you with this. The most popular solution is definitely Google Analytics.<\/p>\n\n\n\n<p>What do these tools do? They help you track and measure what visitors are doing on the site in order to achieve business strategies. Analytics measures the effect of all types of internet marketing: search, advertising, network monitoring, etc. <\/p>\n\n\n\n<p>It measures site visitors throughout the process of visiting certain websites, from the moment a person visits the site for the first time to the moment they leave it.<\/p>\n\n\n\n<p>Web analytics helps you measure what happens ateach step of a customer journey. How did they find out about your site? Which search engines found you and which pages did they visit?<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-d5edf7d1\"><div class=\"gb-inside-container\">\n\n<p>Web analytics can also be used to track search engine marketing campaigns. You can find out which keywords are best for bidding, and how to adjust your ads to be more effective. With the help of analytics, you can track how much you spend and on what. In addition you can determine where you spent most effectively.<\/p>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Web analytics can also be used to track search engine marketing campaigns. You can find &#8230; <a title=\"Web traffic analysis\" class=\"read-more\" href=\"https:\/\/owave.fr\/en\/web-traffic-analysis\/\" aria-label=\"Read more about Web traffic analysis\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-841","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/pages\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/comments?post=841"}],"version-history":[{"count":6,"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/pages\/841\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/pages\/841\/revisions\/1027"}],"wp:attachment":[{"href":"https:\/\/owave.fr\/en\/wp-json\/wp\/v2\/media?parent=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}